Users will soon have a updated setting that enables them to cut down on the volume of artificial intelligence-produced content appearing in their streams. This step comes as the service disclosed that it currently hosts in excess of 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a widespread release. This shift coincides with a rise in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising video streams on a competing service exclusively feature content made by AI. A considerable share of this output is deemed “AI slop”, a label for poor-quality, mass-produced content that is typically illogical or bizarre.
Our research shows that many people like content created using AI tools, from computer-generated images to educational videos, and we want to offer the community the power to increase or decrease of that, depending on their own choices,” said a company executive.
AI on the Platform
The platform shared that there are currently 1.3 billion videos on its network labeled as made with AI. Collectively, more than 100 million videos are added to the app every day, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be capable of decrease or raise the amount of AI-generated videos they see by accessing the topic control option in the application and choosing the AI content topic. Other topics that currently be adjusted under the filter encompass politics, clothing, beauty, and dance.
Platform Guidelines
The platform’s policies mandate users to tag lifelike artificially created content, and it forbids malicious fake videos of well-known individuals or emergencies. Any believable artificial content that is without a tag can be taken down under its user guidelines.
In addition, the service will henceforth add an “AI-made” tag to content created with its proprietary AI systems, or identified by an collaborative effort for spotting content made by AI. This step is aimed to stop users from trying to bypass the labeling process.
Educational Initiatives
TikTok is additionally launching a $2m awareness program for professionals and institutions to produce learning resources about ethical AI use. This project will benefit educational bodies focused on training computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during discussion over plans to make redundant hundreds of safety staff in the UK. The company is planning to reduce a significant number of roles in its trust and safety department in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive explained that human moderation would remain essential, but AI can protect employees by removing the most harmful content before it is viewed by staff. TikTok announced a significant reduction in shocking and graphic content reviewed by human moderators over the previous year due to the use of its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with harmful content as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
