Must A Wannabe Influencer Pal Stop Using People for Material?

One Side: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

She is an extrovert, she feels the need to record everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but she is aspiring to become one. She makes video blogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or be captured mid-bite. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Often I’ll be talking to another person, or we’ll just be hanging out in the street. I feel like our bond has transformed into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. I've been invited to a couple of brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest assisting her create material.

I appreciate that she has supported me with my career in design, but I resist our friendship to become merely a tally of favours. I don't believe she’s fake or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me laughing with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being recorded, edited, or shared for an audience. I am not a accessory for her Instagram.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us a foot in the door.

I love creating videos. It's more than a hobby; it's integral to who I am. Producing content and sharing my life online allows me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on social platforms who pull off that aesthetic of informal, self-made film-making.

Creating content is my version of engaging with life: noticing the nuances, posting them with an audience that values the art behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my method of offering access, providing her a chance to witness exclusive moments that could help her professional path too. That’s not leverage, it’s just being realistic.

I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the content we make together can get us: a foot in the door. I understand not everyone likes being on camera, but often unplanned moments is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my private filmmaker, but friends help each other in small ways. I thought recording a short video here or there would be enjoyable for her. Innovation thrives in partnership, and having my friend around makes endeavors lively and enjoyable. I never force her to take part in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and steering clear of angles that might make her uncomfortable.

This is not about control, it's regarding sharing my world while still considering hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is content. She needs to honor her friend's personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it isn't for everybody. It’s nice she has helped her friend professionally, but she must to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears unsure as to where the line is. The answer is not found in trying to change one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their friendship?

Deborah Morris
Deborah Morris

A freelance writer and digital nomad passionate about storytelling and cultural exploration.